Do You Understand The Watch Evaluation Report?

Evaluation is the latest trend in professional watch media today. Technical people list a lot of tables and data as if writing scientific papers. It is self-evident, and cultural people are unavoidable to analyze brand history and evaluation. In addition to the workmanship, the specific functions from the basic movement to the gold sleeve are explored, and the technical color is increasingly strong. Compared with more than 10 years ago, not only are professional media people more and more proficient in watch technology, but even watch fans are becoming more and more familiar with the technical information of watches. Therefore, previous empirical subjective summaries have been more objectively tested. Trends replaced by data. However, do we really need such meticulous technical tests, or can the technical test results really determine people’s evaluation of a watch, and then influence people’s decision to buy a watch? Obviously, no matter whether it is a connoisseur or a senior watch enthusiast, it is still far from being technical. To this end, there are very few people who can really take the time to read a large number of test reports and can understand them. Professional or quasi-professionals are needed to interpret them and promote their secondary dissemination.
About 17 or 18 years ago, at a dinner table of a watch industry fan, Bannwart, the president of CORUM, sitting next to me, suddenly asked me, asking Bodet, the chairman of BREGUET, who was sitting on the other side: Why the same model of Lemanian movement, your perpetual calendar can be made so thin, and we are so thick, can we resell some of the movement to us? ‘Bodet did not hear his question clearly as a fashion designer, afterwards private Tell me that the movement or parts of the movement provided by Bremen for Breguet are specially made. It is impossible for anyone to buy it, and then it is remodeled by Breguet craftsmen, whether it is thickness, accuracy and aesthetics. Of course, they are more than others. From then on, I suddenly realized that the same movement, the workmanship may be completely different, and its visual effects and operating results may also be completely different, especially the use of classic ‘large goods’ movements such as ETA2892, 7750, products from different manufacturers It can even be described as earthly.
It is from this point that I began to focus more and more on reading various technical test reports on watches, and gradually I was affected by it. My article was also full of technical colors. However, for a non-technical person, why do I have to do so many similar fixed project tests, but unable to test in some key points has always been a big problem that bothers me. For players who really care about the details, many of the existing tests are difficult to meet people’s requirements. Taking diving watches as an example, other test items related to aesthetics and even comfort are not important at all, that is, they must be continuously tested for water resistance under various conditions, especially for watches with additional functions such as helium valves or timekeeping. It is also necessary to test their valve or timing system at their respective indicated diving depths. Unfortunately, these unconventional tests are still very rare to this day. If it is an anti-magnetic watch, it should first be tested under a strong magnetic field to see how the watch behaves under the occasional super strong magnetic field. This seems to be more difficult than testing a diving watch. You need to find the help of a medical nuclear magnetic resonance instrument to solve it. Obviously, these varied testing requirements make it difficult for pure watch technical experts.
In fact, the development of online information over the years has enabled people to meet watch fans around the world in a short period of time, and to be able to know some extreme examples that have occurred around the world, such as watch magnetization or freezing at tens of degrees below zero. So there are some real experts who express their opinions from the perspective of technical science. Now these experts have also appeared in traditional professional magazines and other media, and their influence has exceeded their watch circle. The problem is that the terms of these experts are often difficult and too technical. For ordinary watch fans, it needs to be interpreted by another expert who is familiar with watch technology, so that more people can understand. This is also the reason why professional watch magazines at home and abroad can do better and better.
From my experience with not many watch tests and subsequent report writing, in addition to explaining the test results in a generally fixed format, at least the remaining three points should be taken into account-the background of the brand, which is often It provides a very useful reference for experienced watch fans to study and judge those test data. The nuances of past users’ test of word of mouth can show how accurate these word of mouth are. What’s more, it belongs to which style of product it belongs to. Whether it is appearance or function, there is a problem of conforming to the trend of the trend. Occasionally showing personality is welcome, but being too conservative or trendy can be very annoying. In this way, the testing from a technical perspective has begun to move closer to feeling and culture, and even those clear machine test data have gradually become blurred under the discussion of readers.
Why watch test? At least it can allow us to interpret or confirm people’s direct feelings about a watch from a machine perspective, so that people can have an objective shield shield when making their own subjective conclusions. Of course, this is in contrast to the traditional ‘naked review’ ‘It’s obviously a big improvement over comparison, so it’s commendable. However, meticulous interpretation can let more people know the secret. Even in Europe and the United States, there are no masters. Many Chinese interpreters often misinterpret their original meanings and let them be familiar with the original source of the data. People laugh and laugh.