To celebrate the 50th anniversary of the Carrera series, Swiss avant-garde watchmaker TAG Heuer held a grand press conference in Shanghai Hang Lung Plaza. At the same time, Carrera’s full range of watches are gathered here, Carrera antique watches and fine watchmaking series also debut for the first time, in the form of an exhibition for watch lovers to present a watch feast. On the same day, Jack Heuer, the fourth-generation successor of the TAG Heuer brand, Jean-Christophe Babin, the global president of the brand, and Mr. Chen Daoming, a well-known film and television artist representing the brand’s global spokesperson, all came to the scene to witness this precious moment with domestic media and brand friends.
Legacy creates a legend
Mr. Jack Heuer is the only family member still active in the Swiss watch industry. He is also a visionary watchmaker. He has been passionate about sports all his life. As an amateur racer, he has always had a passion for racing as much as a professional player. The 1960s was a golden age for racing fans. To pay tribute to the most dangerous Carrera Pan Americana at the time, Mr. Jack Heuer created the first Carrera chronograph in 1963. With its launch, it shocked the altar and shocked the traditional rules. With its fluent lines full of sense of speed, bright modern aesthetic design, and loyalty to the outstanding features of motorsport, it opened the immortal legend in the field of precision timing for the TAG Heuer brand.
Go with the outstanding
Calera is a series of TAG Heuer’s considerable status, and it is also deeply loved in the Chinese market. In 2010, TAG Heuer first enabled Mr. Chen Daoming, a well-known Chinese performing artist, to serve as a global spokesperson. His brilliant achievements in the performing arts and the TAG Heuer’s 153 years of scientific and technological innovation as the driving force, has continuously led the Swiss watchmaking trend of the brand spirit. For the 50th anniversary of TAG Heuer Carrera, Mr. Chen Daoming also talked about his love for Carrera: ‘I personally like Carrera’s atmospheric design. The more seemingly simple works, the more it takes time and effort. Energy, now Calera has a self-made movement, and its functions will also be more powerful. ‘Although the Calera series was originally designed for riders and racing enthusiasts, after a long period of time, Calera has been all the ones who dare to take risks The thing that loves people with dreams, its timeless design, innovative spirit and racing tradition have become one of the main driving forces behind the TAG Heuer brand.
TAG Heuer’s Calera 50th Anniversary Tour will be exhibited in major cities in China after the start of its first stop in Shanghai. In order for watch lovers to fully understand the legendary history of the Carrera series, TAG Heuer will fully present the latest Carrera watches, fine watchmaking series, and the well-known Carrera collection of antique watches, including 1963 The first Carrera chronograph in 1969, the Carrera Chronomatic Calibre 11 in 1969, the Carrera Calibre 12 in 1975, and the Carrera ultra-thin watch launched in the face of the quartz crisis in 1978, etc. Rare works.
TAG HEUER CARRERA collection, a modern watch inspired by sports cars
Calera-a symbol of speed, passion and charm. Over the past half century, from the invention of the first racing dashboard “Time Journey” to the launch of the first chronograph designed for professional drivers and racing enthusiasts, the Carrera series has inherited racing pedigree. Glowing in the rough, more and more noble. Today, Carrera is still on the track with the world’s top drivers and teams.
The TAG Heuer Carrera series chronograph was designed by Jack Heuer in 1964 to commemorate the ‘Carrera Pan American Road Race’ known for its track dangers and the brave car hand. Today, Calera is still a series of TAG Heuer’s considerable status.
1963 Carrera Chronograph
Mr. Jack Heuer loved sports throughout his life. In 1963, he introduced the Carrera Chronograph, which was specially designed for riders and racing enthusiasts. It was named after Carrera, the famous Mexican Carrera Pan American Road Race. Its first wearer was the five-time Formula One world champion Juan-Manuel Fangio.
This watch has an open and clear dial, a waterproof and shock-resistant case, a black-and-white retro dashboard counter, and perforated leather gloves favored by Juan Manuel Fangio and others.
1969 CHRONOMATIC CALIBRE 11 chronograph
This is the world’s first patented automatic chronograph, and its birth has also changed the process of watch design. It first introduced the concepts of Chronograph and Automatic. Calera Chronomatic Calibre 11 is equipped with a 12-hour large dial and a 30-minute small dial, and is equipped with the famous 1887 swing gear.
The watch has a patented non-coaxial fine-tuning system and a movable spiral block, which helps the watch to accurately calibrate under extreme conditions, minimizing timing errors. In addition, the crown of the watch is set to the left as a special feature.
1975 Calella CALIBRE 12
Equipped with Calibre 12 movement, 30 minutes and 12 hours are set at 3 o’clock and 9 o’clock respectively, and 6 o’clock is the calendar window. The outer ring of the dial is marked with a tachymeter scale, which is used in conjunction with the central chronograph second hand. The case made of PVD-plated stainless steel, the case and dial are all black.
1978 Carrera Quartz
In the 1970s, the “Quartz Crisis” broke out, and Calera did not decline because of this. Instead, it followed the trend of the times and launched a series of hot-selling quartz watches. This ultra-thin watch is equipped with a double quartz movement. Used to display the time and is responsible for other functions. Due to the popularity of this quartz model, Heuer has also established a pioneering brand image in the digital age.
1996 Carrera Classic Reprint
In 1996, TAG Heuer re-launched the iconic Carrera chronograph. Although it is not a chronograph, the design fully replicates the style of the Carrera watch. The lines of the case and the hour markers on the dial are deeply sporty. And with the classic punched strap, at the time created the best-selling classic myth in brand history.