Panerai Re-opens Shanghai Hang Lung Plaza Store By Designer Patricia Urquiola

Shanghai, May 2017 – Panerai re-opened the Shanghai Hang Lung Plaza store, conceived and designed by the famous Spanish architect and designer Patricia Urquiola, reinterpreting the brand’s classic aesthetics and watchmaking techniques, At the same time, the design retains the brand characteristics. Her design respects the brand’s tradition without losing fashion trends, and cleverly links the past and the future.

The Hang Lung Plaza store is Panerai’s first LEED certified store in China (Leadership in Energy and Environmental Design). LEED is an internationally recognized green building symbol that ensures energy saving, low carbon, and health in people’s living and working environments.

Hang Lung Plaza, located in Puxi, is one of the famous high-end shopping malls in Shanghai. The Hang Lung Plaza store was originally opened in 2005. It now has a total area of ​​78 square meters. It is the first store in Shanghai designed by Patricia Urquiola. .

Patricia Urquiola has carefully selected unique and unique elements for the store, using Italian Calacatta textured marble ‘Calacatta Luccicoso’, bronze, solid wood and chic transparent glass. Bronze chandeliers and sales counters decorated with wood grain details emphasize the connection with Sea World and sailing.

A large wall clock on the wall of the store emphasizes the brand’s classic ‘sandwich’ dial structure. This dial structure was invented in the late 1930s and was designed to improve the clarity of the watch, even when it is extremely dark underwater The environment also ensures that the dial scale is clear and easy to read.

The exquisite and exquisite style of the store reveals fashion and elegance, and at the same time it feels like home, allowing customers and collectors to savor the ingenuity of Panerai watches in a luxurious atmosphere. At the same time, the store also has a relatively independent space for watch lovers to enjoy a more detailed and exclusive service experience.

After the re-opening of the Shanghai Hang Lung Plaza store designed by Patricia Urquiola, Panerai has a total of 68 stores worldwide, 9 of which are in China.

Exceeding The Limit Interpretation Of Elegance The Piaget And The Brand Promotion Ambassador Hu Ge And The Fourth Generation Of The Piaget Family, Mr. Eve Piaget, Together Enjoy The Ultimate Charm Of The Altiplano Ultra-thin Watch

Shanghai, September 12, 2018 – Piaget, Swiss jewellery and watchmaker Piaget joins hands with brand ambassador Hu Ge to witness the ultimate craftsmanship of the Altiplano series of watches at the Shanghai Museum of Contemporary Art Elegant, joyful and free Sunny Side of Life brand philosophy. At the same time, a huge blockbuster of Sunshine performed by Hu Ge was released on the scene, showing its elegance and charm. That night, the fourth generation of the Earl family, Mr. Yves G. PIAGET, also appeared at the event site, interpreting the more than 100 years of Earl PIAGET’s persistence and pursuit, and interacting with Mr. Mathieu DELMAS, the Earl of PIAGET China, and Hu The song toasted to celebrate this unique and shining moment.

Mr. Yves PIAGET, the fourth generation of the Earl family, Mr. Mathieu DELMAS, the Earl of PIAGET China, took a group photo with the brand promotion ambassador Hu Ge

  Elegant and elegant interpretation of sunny moments
  As a perfect example of courage and perseverance, Hu Ge constantly seeks the true self from the experience, and releases the sunshine in his heart gracefully. This time, Piaget joined hands with the brand promotion ambassador Hu Ge to perform a new sunny blockbuster, capturing every calm and elegant moment of contemporary gentlemen. In the film, Hu Ge leans casually on the fence, the sun outlines his confident and charming figure, and the thin Altiplano Ultimate Automatic 910P wrist watch writes the Piaget simplicity and elegance. Containing praises for the art of living and praises for its unique charm, Earl Piaget incorporated the philosophy of free and joyful life into each of the dazzling dazzling products, passing the vitality energy captured in the gorgeous sun.

Hu Ge, Piaget Ambassador of Piaget, wears Altiplano Ultimate Automatic 910P to attend the Piaget Altiplano Sun Party

  Exceeding the limits, interpreting to elegance
  ‘Always do better than required’, this motto is not only the best interpretation of my great-grandfather’s work, but also the important spirit that has led the Piaget brand to continue to surpass itself in this century. ‘As the fourth generation of Earl’s family, Mr. Earl Earl, said, it is this pursuit of perfect beauty, firm and persistent enterprising spirit and bold imagination that have led to the development of an ultra-thin revolution. The innovations and breakthroughs in the field of timepieces and the inheritance of exquisite craftsmanship have prompted the brand to create countless ingenious works of art.

Hu Ge, Piaget ambassador for Piaget, wears Altiplano Ultimate Automatic 910P watch

  Extraordinary craftsmanship, why not challenge? In a world where gaps are recorded in tenths of a micron units, the Altiplano watch collection represents a true revolution. While ensuring the reliability of the movement while taking into account the aesthetic presentation of the timepiece, the Altiplano Ultimate Concept watch once again created a new ultra-thin record with the extreme slimness of 2mm, reaching the top of the world. The Altiplano Ultimate Automatic 910P follows the simplified aesthetic philosophy, condensing the unremitting exploration and pursuit to the wrist, inheriting the ultra-thin watchmaking skills, and displaying the new generation of gentlemen’s self-confidence and vitality with young and fashionable color matching and simple modeling. .

The constantly changing water ripples on the field create the sparkling waves of the blue sea, conveying the free and joyful life philosophy of Piaget.

The golden sand beach and palm leaves recreate the gloom and elegance of the island

  Happy party releases inner sunlight
  On the evening of the event, the brand’s carefully crafted sunny beaches recreated the romance and elegance of the island, leading guests to gallop across the vast expanse of blue skies and blue seas to spend a pleasant sunny journey in urban life. The masterpiece of the Altiplano watch on the stand bloomed elegantly and reproduced the sparkling waves of the blue sea under the warm sun.

Creating a welcoming island atmosphere on the scene, Altiplano series watches show elegant elegance on the stand

  With more than 140 years of extraordinary craftsmanship, each piece of Earl Piaget contains meticulous skills and self-breaking brand spirit. With more than 100 years of history, Piaget has never stopped pursuing extreme thinness and ultimate elegance. In the way of inheriting classics, Piaget is constantly exploring more artistic possibilities and creating more moving art.

45mm Hublot Classic Fusion Silverstone Watch

Hublot has no resistance, so you are willing to buy even the most expensive sports watches. Who makes Hublot the flagship brand of sports watches, but if you are just a little bit moved
 HUB1112 self-winding movement, rose gold case, 45 mm in diameter, 6 H-shaped titanium screws embedded in the rose gold bezel, ‘silver stone’ gray dial decorated with sun pattern, date display window at 3 o’clock, black crocodile Leather strap, water-resistant to 50 meters
Reference price: 120500 yuan

Other sports style watches
 If a formal watch is compared with a sports watch from a secular perspective, then the advantage of a formal watch lies in its interpretation of identity, and the advantage of a sports watch lies in its expression of personality. Perhaps for the former, there are still some ‘hidden rules’ in the watch market, but for the latter, there is no existing standard of experience. Fortunately, the types of sports watches on the market are complete enough to cover almost all kinds of sports and price ranges. In addition, there is no need to consider the issue of value preservation and appreciation-who can predict the firm price of Hublot in the second-hand market? How about it? Then choose it according to your own personality.

 The “ten perfect” recommendation of the watch is highlighted by the word “full”. We classify the daily wear (prices are basically within 100,000 yuan, but also some higher grades), according to its basic function and design style. 10 categories, whether you choose from a price perspective or a brand perspective, or have a clear direction, you can find yourself satisfied with these 10 categories. In addition, since it is for daily wear, we do not particularly emphasize the professional technicality of the movement and the preservation and increase of value. For ordinary watch buyers, these contents are no more than a reference and psychological comfort. Function, the key is to glance at yourself.
 I have been in the watch industry for a long time, and I have always been asked the same question: ‘Which brand of watch do you like best? Which brand of watch do you think is the most worth buying?’ These two questions are not easy to answer, although I I usually say one or two of my favorite brands, but in fact I don’t think their watches are the most worth buying. It can be said that from a certain perspective, which watches are very good and worth buying, but it may not be so good to change the perspective. For example, a certain brand of watch is impeccable in terms of workmanship. Everyone wants to buy it and then fast, then its price is certainly not that good; if the workmanship is good and the price is cheap, then this brand is probably not well known; The brand’s fame is also big enough, and the price can accept anything, then it will definitely not be so refined in terms of ‘materials’. Therefore, no matter from which specific angle you look, you will find that there are several watches that are not bad, and once you choose which one is the best, you are confused.

 Sometimes, when you have no idea, you choose to listen to the opinions of experts. In this regard, my opinion is that no matter how authoritative the experts are, they should not give up their right to choose autonomously. For things like buying luxury goods and watches, you should try to choose what you like, as long as you don’t treat the inferior things as good things, and you don’t have to choose what the other people call the ‘best.’ Because one person is an opinion, just like the election system, three people vote is one result, and five votes may be another result. If the opinions of the experts are not the same, then who will listen?
 Different consumers have different mentalities and standards for choosing watches. Some people are impulsive consumers, and they pay the price after hearing the brand’s historical story. Some people are analytical thinking consumers. After various studies and comparisons, they can finally get an idea. Some people are one-step type. If you do n’t buy it, you buy the best in this type of watch. Some people are step-by-step, starting from the lowest end. Some people are following-up consumption, and everyone else buys what he buys. Some people belong to Independent consumption, the more people buy watches, the less he sees them … In short, the situation of each consumer is different, a table purchase guide can not meet all requirements at the same time, so we can only try our best The recommended types of watch styles are subdivided into 20 categories of ‘Shiquan’ and ‘Shimei’. Each type of watch style includes entry-level, top-level, classic and more creative-although I I dare not say which watch is the most worth buying, but there must be one for you, which is enough.

Recommended For Wearing Three Seiko Watches

Seiko is a well-known Japanese watch company. It was founded in 1881. As a well-known Japanese watch brand, it has inherited the conscientiousness and care of the Japanese. Stainless steel watch as a people-friendly watch brand, most of the watches are within 10,000 yuan, Seiko watch GRAND SEIKO series, as the brand’s high-end series, is a series that is fully capable and comparable to top brand watches . Today, Watch House recommends three Seiko watches for everyone, I hope everyone likes them.

Seiko SEIKO 5 Series SNZE83J1 Watch

Watch series: SEIKO 5 series
Movement type: automatic machinery
Case material: stainless steel
Strap material: stainless steel
Case diameter: 43 mm
Domestic public price: 2700
Watch details: SEIKO series SBGW033J watch

Watch series: GRAND SEIKO series
Movement type: manual machinery
Case material: stainless steel
Strap Material: Crocodile Leather
Domestic public price: 44900
Watch details: A very popular watch in the SEIKO series. The watch uses a stainless steel case with a black crocodile leather strap design. In particular, the silver sword-shaped hands of the watch with bar-shaped hour markers are particularly sharp on the silver dial. The blue-steel design of the second hand is particularly prominent on the pure silver dial, which also adds to the charm of the watch.

Summary: Seiko’s technology research and development is committed to the development of ‘humanized technology’. Humanized technology has created an interactive connection between watch products and the wearer. The best watch should have a tacit feeling that fits the wearer, and the functions provided by the watch can bring the wearer a sense of peace and reliability and emotional satisfaction. These several watches recommended for everyone today are all very strong designs and are very comfortable to wear.

Lily Aldridge, Muse, Is The New Brand Ambassador For Bvlgari Bulgari

Bulgari has recently announced that the international supermodel Lily Aldridge (Lily Aldridge) has newly become the new brand ambassador for Bulgari 2016-2017 and the famous fashion photographer Mario Testino ( Mario Testino) personally manipulates the camera and shoots a brand-new fashion jewellery for Lily. As the new muse of Bulgari, Lily perfectly combines elegant temperament with passion and sexy, with honey-colored skin that is cared for by the sun, and turns into Bulgari’s eternal muse. Her hands and feet show the beauty of the Mediterranean Renaissance. The historical style of Gerry, a family of jewels that originated in Rome. Photographer Mario Testino has used lenses to create countless supermodels. This time he worked with Bulgari to capture Lily’s extraordinary charm with superb photography techniques and unique aesthetic perspectives. Mario and Lily collided to interpret the distinctive characteristics of the bold and fearless Roman jewellery master, which perfectly matched the Bulgari’s hallowed aesthetics.

 As a visionary brand, Bulgari is the perfect representative of Italian style. Bulgari launched a new concept in 2016-2017, which continues to interpret the bold and fearless Roman spirit, bright and rich color matching, and boundless creativity. From the grand and magnificent Roman culture, Bulgari draws inspiration continuously and uses modern elements to reproduce the Roman charm. Elegant and noble, free-spirited, exquisite and elegant-Lily perfectly matches the characteristics of the Bulgari brand, recreating the unique views of the Mediterranean Renaissance on beauty. Her exoticism represents the Bulgari’s charm from the Mediterranean; her honey-colored skin and graceful figure reflect the elegant style of Bulgari deeply influenced by the Renaissance. Under Mario’s sensual lens, Lily’s eyes are firm and charming, vividly interpreting the long-term charm of Bulgari, a Roman jeweler.

 As far back as ancient Rome, the Italians were fascinated by the pursuit of ultimate aesthetics: Italian architecture emphasizes symmetry, paintings are delicate, and sculpture seeks to show the ultimate beauty of women. If Rome is likened to an aesthetic museum, then Bulgari is a banner of modern aesthetics. This culture of pursuing extreme aesthetics is not declining in modern times, and the beauty of Bulgari represented by Lily Aldridge is one of them. Lily uses her unforgettable temperament and the unique beauty full of Renaissance to interpret the bold, unique, distinguished and elegant brand identity of Bulgari. She is so dazzling that no one can better interpret the charm of the Roman goddess than she is: she is colorful, confident, elegant, noble, and extremely feminine; at the same time, she is wild, sexy and free-spirited, which is deeply fascinating .

 New Bulgari brand ambassador and international supermodel Lily Aldridge said: ‘From the jewelry giant to the muse, Bulgari’s status is constantly changing. Become a brand spokesperson and be one of the shining stars I am very honored. The Bulgari brand is very good, and I feel very kind to it, because this free spirit and extraordinary style have some kind of wonderful resonance in my heart. Bulgari’s Italian essence Bringing joy and vitality to the world, I sincerely hope that this passion and charm can be passed on. For me, Bulgari is not only a visionary brand, but also represents the calm and elegant Romans, Indulge in the uninhibited lifestyle of life. ‘

 Bulgari CEO Jean-Christophe Babin praises the new Bulgari goddess. He said: ‘Bulgari loves all good people and things, and we are very honored to cooperate with Lily. Lily’s strong confidence and elegance and charming, fearless attitude is very consistent with the Bulgari brand temperament. She seems to be from The styles of the Mediterranean Renaissance came, they were subtle but strong, and they were not square. This coincides with our jewelry works! ‘

About Lily Aldridge
 Lily Maud Aldridge was born in California in 1985. She was once an angel of Victoria’s Secret and a hot feature in the swimsuit special of Sports Illustrated magazine. Now she is a hot supermodel. Lily was born into a family with a strong art and fashion. His father Alan Aldridge is a famous British artist, and his mother Laura Lyons is also a well-known model. Her half-sister, Saffron Aldridge, is also a model, and her half-brother, Miles Aldridge, is a well-known fashion photographer, and her sister Ruby Aldridge is also a popular supermodel. The family seems to be inheriting the tradition of ‘making beauty’.
 Began modeling career at the age of 16, Lily appeared on the cover of the Spanish version of ‘Vogue’ just a year later. Since then, she has made appearances in major global fashion magazines, including Glamour, Cosmopolitan, Harper’s Bazaar, Elle, GQ, and Marie Claire. In 2010, Lily married Caleb Followill, the lead singer of the famous American retro rock band Kings of Leon, and gave birth to her daughter Dixie Pearl Followill in 2012. Rowell). She currently resides with her family in Nashville, Tennessee, and runs her highly successful modeling career outside the city.
 Bvlgari’s brand new advertisement for 2016-2017, with Lily Aldridge as brand ambassador, will be officially released in October this year.
About Mario Testino
 Mario Testino is one of the world’s most sought-after fashion photographers, and his photography is regarded as the vane of the fashion industry. From royal aristocrats to supermodel Kate Moss, his series of outstanding portraits for celebrities has made him famous worldwide. In addition to portrait photography, he also shoots commercials for major luxury brands and fashion magazines. Mario was born in Peru in 1954 and is now a world citizen. He travels around the world and uses his unique shooting style to present the image of a celebrity in his eyes to the public. His shooting angle is flexible, individual and expressive. He once described his photography philosophy: what you see is what you see, what you think is what you take.
 In 1976, Mario traveled to London to live in an abandoned hospital in Trafalgar Square. At the time, he was making photos of models who had just debuted, earning only £ 25 each. The humble beginning of his career has sharpened Mario’s unique personal style: his commercial blockbusters are exquisite and exotic; the show blockbusters are unique and exquisite. Since 1997, Mario has been selected by many members of the Royal Family of Windsor in the UK to become a royal photographer, and his photography career is in full swing. The late British princess Diana was the first royal member to be photographed by Mario, and he shot the cover of Vanity Fair magazine a few months before Princess Diana’s death. These photos eventually became Mario’s most prestigious work.
 Mario’s unique photography style is vividly shown in the Bulgari brand jewelry blockbuster. His artistic expression broke the boundaries of gender, and perfectly combined the beauty of masculinity with the charm of women, giving people a lingering sense of enjoyment. Vogue Magazine’s global editor Suzy Menkes commented: ‘The most important trait of Mario Testino is his ability to capture the moments of his subjects and present their personality.’ Mario is intimate with his subjects, This also makes it easier for him to capture the mood of the subject during the shooting process. Because of this, the characters in his lens always look confident and energetic. His portrait photography works naturally, not only expressing the stars with a new perspective, but also establishing the latest fashion aesthetics.
 In her 35-year photography career, Mario has created multiple masterpieces as a photographer, creative director, guest editor, gallery founder, art collector, and entrepreneur. He is also a determined philanthropist and art advocate. In 2012, Mario founded the MATE Art Foundation in Lima, Peru. As a non-profit art center, MATE actively promotes and promotes Peru’s cultural and historical heritage, and contributes to the local dissemination and development of international contemporary art and photography. In April 2014, Mario was appointed Chairman of the Board of Directors of the Peruvian Division of the World Heritage Fund. The organization combines training and advocacy projects to protect local historical heritage for centuries. In the same year, Mario also won the ‘Ocean of the British Empire’ for his outstanding contributions to numerous charities and charities. These include the Naked Heart Foundation, Elton John Aids Foundation, Aid for Aids, Sargent Children’s Cancer and Leukemia Care ( CLIC Sargent), AmfAR, Fashion Fights Aids, and Save The Children, Peru.

When Sports Meet Fashion And Luxury Mido Pioneer Series Long Kinetic Energy Automatic Mechanical Watch Selection

For a long time, sports watches have been popular for their solid and durable characteristics. However, they are also regarded as tool watches most of the time. They seem to have nothing to do with fashion and luxury. They seem to be born in Forests, Gobi, or ocean, not streets and shows. However, the watch’s unique lightness and decoration give it ample room to play. Sports watches can also be stylish, luxurious, and even retro. The Mido Pilot series is just such a special watch series. , It has both practical functions, but also shows fascinating fashion style.

Mido Leader Series M026.430.36.041.00

Product model: M026.430.36.041.00
Watch diameter: 42.50 mm
Case thickness: 11.75 mm
Movement type: automatic
Case material: Stainless steel case PVD coating
Water resistance: 200 meters
Case material: Stainless steel case PVD coating
Watch details:
Product model: M026.430.36.091.00
Watch diameter: 42.50 mm
Case thickness: 11.75 mm
Movement type: automatic
Case material: Stainless steel case PVD coating
Water resistance: 200 meters
Case material: Stainless steel case PVD coating
Watch details:
Product model: M026.430.37.051.00
Domestic public price: ¥ 7700
Watch diameter: 42.5 mm
Case thickness: 11.75 mm
Movement type: automatic
Movement model: CALIBER 80.611
Case material: Stainless steel PVD coating
Water resistance: 200 meters
Case material: Stainless steel PVD coating
Watch details: 80 fully automatic mechanical movement, full chain can provide 80 hours of long-term kinetic energy, to ensure that the watch moves accurately. If you want a practical, durable and stylish watch, the Mido Pilot series is worth choosing.

Historical Lange Tourbillon Collection

The 1815 TOURBILLON launched earlier this year combined the tourbillon stop-second device and zero reset function for the first time. These two patented devices have combined to simplify the watch’s precise setting procedure. The eighth tourbillon movement, made by Lange in 20 years, will be released in the day. Let us review several of the brand’s masterpieces together.

Precious photo: Eight Lange Tourbillon watches spanning 20 years. Top: TOURBILLON ‘Pour le Mérite’. Center (from left): LANGE 1 TOURBILLON, TOURBOGRAPH ‘Pour le Mérite’, CABARET TOURBILLON. Bottom (from left): LANGE 1 TOURBILLON ‘165 Years – Homage to F. A. Lange’, RICHARD LANGE TOURBILLON ‘Pour le Mérite’, LANGE 1 TOURBILLON PERPETUAL CALENDAR, 1815 TOURBILLON.

  Gravity is probably the most elusive physical phenomenon that has caused human curiosity since ancient times. In the 1901 book ‘The First Men in the Moon’ published by HG Wells in 1901, a grotesque scientist named Cavor developed A mysterious substance that counteracts gravity. Unfortunately, and perhaps luckily, we simply cannot offset or reduce gravity in the real world. However, a hundred years before Wells wrote the novel, watchmakers had already discovered a way to counter gravity and thus invented a tourbillon; in French, the word ‘tourbillon’ Make a ‘whirlwind’. The delicately crafted stainless steel frame carries the watch’s oscillating system, which rotates about the axis every minute. Through continuous operation, the tourbillon offsets the effect of gravity on the accuracy of the velocity.

1815 TOURBILLON surface and movement side
   Of the 49 Lange-manufactured movements that have been available over the past 20 years, no less than eight are equipped with this extraordinary device. But the goal of Lange’s product developers is not just to make watches with tourbillons. During the design phase, they are constantly optimizing all part combinations. Their unremitting exploration has brought many new ideas, and even a series of world-first works.
   The first tourbillon watch TOURBILLON ‘Pour le Mérite’ is one of the first series of watches launched in 1994. This watch cleverly uses the principle of leverage, and for the first time assembles the sesame chain transmission system to offset the impact of the continuous decline in the main barrel’s torque on the accuracy of the travel time. This further enhances the speed stability and accuracy of the watch. Limited to 200 pieces, this watch is one of the brand’s most successful works in the auction market. Today, well-preserved prototypes are sought after by collectors, and they can cost four to five times as much. Later, the sesame chain transmission system was also used in two other tourbillon models. Among them, TOURBOGRAPH ‘Pour le Mérite’ is also equipped with a chronograph chronograph. The RICHARD LANGE TOURBILLON ‘Pour le Mérite’, which debuted in 2011, is equipped with an extraordinary dial layout and clever rotating dial.

   In 2008, Lange launched two new works, one of which was CABARET TOURBILLON. This is the brand’s first and so far the only rectangular tourbillon watch, and the first watch with a patented stop-second device. Because the tourbillon itself cannot stop, it is always a difficult problem to set the watch with the tourbillon accurately. 200 years after the introduction of the tourbillon, this Lange invention finally solved this long-standing problem and successfully braked the balance wheel in the rotating tourbillon frame. Since then, the new tourbillon movements made by all watch factories have been equipped with stop-seconds devices.
   As Lange’s most famous design, LANGE 1 provides the perfect stage for the tourbillon. The first is LANGE 1 TOURBILLON, which debuted in 2000 and is also known as ‘Centennial Tourbillon’. Ten years later, the improved LANGE 1 TOURBILLON ‘165 Years – Homage to F. A. Lange’ is equipped with a stop-second device, and a honey gold limited edition is also available. This innovative gold alloy has unparalleled hardness. As for the automatically wound LANGE 1 TOURBILLON PERPETUAL CALENDAR, at first glance, only the inconspicuous lettering on the dial reveals the trace of the tourbillon. But when flipped over to the sapphire crystal caseback, you can see the operation of this precision device.