Every Minute Will Shine, Zenith Will Join Hands With Brand Ambassador Eason Chan In Tianjin

(August 23, 2018) ZENITH, a famous Swiss watchmaker, brought outstanding products to Tianjin, which blends ancient and modern Chinese and Western charm, and invited guests from all walks of life in Greater China to gather at the scene. Together witness the first appearance of Eason Chan, the ‘singing god’, as the brand spokesperson for Zenith, the official release of the Defy series El Primero 21 diamond watch, and the first official video shocked online.

 ‘Song of God’ Eason Chan debuts as a brand spokesperson for Zenith

 On the day, Zenith created the space with a low-key black as the main tone, with a simple and futuristic atmosphere, creating a sense of immersion like tomorrow’s space. With so much expectation, the official video ‘Every Minute Must Be True’ performed by Eason Chan finally showed its true meaning: the ancestor of the chronograph instrument gave time representation, the resonance between the second hand and the metronome is just like Eason Chan’s inner monologue-‘The Road of Love It’s never been easy, but it’s just every second. ‘ The video perfectly shows his extreme love and devotion to music, which coincides with Zenith’s dedication and persistence in watchmaking, and it is undoubtedly Zenith’s 152 years of independent design and manufacturing of movements. Create revolutionary breakthroughs and constantly create the source of legend. Subsequently, Julien Tonell, Zenith Global CEO,
 Mr. Tornare and Eason Chan jointly pushed the crown on the big screen, which is full of science and technology. The Defy series El Primero 21 diamond watch was released.


Zenith Global CEO Julian Tonell and Eason Chan jointly push the virtual timepiece crown on the big screen
Symphony of melodious melody and movement

 Careful and focused, giving each song enough time to slowly polish, Eason Chan’s excellence in music makes every detail flawless. ‘My enthusiasm and seriousness towards music will not change with time, and I hope that the cooperation between me and Zenith can pass the concept of every second to more watch lovers.’ Chen Yixun said with a smile. However, behind the impassioned self-confidence smile is the persistence and persistence due to love, just like every timepiece that achieves the pinnacle carries the years of meticulous improvement. From the classic high-frequency calibre EL PRIMERO star speed to the Defy, a miracle of overclocking 1/100 seconds, Zenith constantly breaks the timing limit and achieves a number of revolutionary masterpieces of Swiss watches.

Eason Chan and Zenith Global CEO Julian Tonell

 Julien Tonell, Zenith Global CEO
Mr. Tornare said at the press conference, ‘Thank Mr. Eason Chan and all the guests and friends at the scene to witness this moment of special significance with us. Focusing on each moment of time because of love, we can become the absolute king of today. Its legendary journey of over a century and a half is a perfect illustration of this precious focus and persistence. ‘

 Mr. Eason Chan toasted with the guests

(From left to right: Mr. Li Tong, Chairman of Tianjin Yuanyicheng Commercial Operation Management Co., Ltd .; Mr. Li Siqiang, General Manager of Zenith Greater China; Mr. Julian Tonel, Global CEO of Zenith, and Zenith Spokesperson Mr. Chen Yixun, Mr. Benoit Tourlin, President of Watch & Jewellery Greater China Group of Lou Wei Xuan Group, and Mr. Wang Chao, General Manager of Jiyu Group)
 At the same time, the Zenith ‘Time Evolution’ watch tour exhibition unveiled the legendary timepieces in the history of the brand in Tianjin Station, and invites consumers to experience the legendary history and pioneering style of Zenith up close, and explore together with Zenith. The ‘evolution of time’ testifies that the brand continues to write a glorious chapter for the global watchmaking industry. Zenith’s tour of Tianjin Station will continue until August 26, and it will also land in Wuhan and Chengdu.