Jaeger-LeCoultre, a top Swiss watchmaker with advanced watchmaking technology and 180 years of history, recently opened a new specialty store in Hang Lung Plaza, Shenyang. The exclusive store adopts a double-layer design and covers an area of 180 square meters. The store layout and decoration style enable a new concept, bringing consumers a brand new watch appreciation and shopping experience.
Hengjiajia Shenyang City Henglong Plaza Boutique is the brand’s first direct-operated store in Shenyang. It is also the second store in China to launch a new design concept after the Beijing Yintai Center store. The store design inherits the rich historical heritage of the brand and the unremitting pursuit of noble taste. The style is low-key and luxurious, elegant and full of the characteristics of the times. While showing everyone’s style, it also adds more elegance and softness.
The Henglong boutique in Shenyang Fufu’s home is based on the calm and harmonious atmosphere of the valley where the brand originated. While pursuing gorgeous beauty, it is meticulous in the selection of materials and exquisite details, which is exactly the same as the concept of brand watchmaking. The VIP room, located on the second floor of the store, allows customers to taste the passion and outstanding craftsmanship of Jaeger-LeCoultre’s 180-year history in an elegant and welcoming atmosphere.