Longines Sponsors The Short Story ‘hengruo Time’ To Pay Tribute To The Brand’s 180-year-old Heritage

On the 180th anniversary of the brand, Longines not only colored this long-established watchmaking aesthetics with many extraordinary new products, but also sponsored a beautiful short film to pay tribute to this timeless legend. This short story called ‘Eternal Time’ is an adaptation of a real story about Longines. Talented director Tian Yuan and film actress Guo Xiaodong performed this romantic film full of elegance and classic taste. The film uses a Longines pocket watch as a clue, telling the story that happened to a pair of cross-century lovers: In the 1940s, the war broke up a pair of lovers who should have spent their lives together, leaving only one Longines pocket watch as Love tokens. Sixty years have passed, and the grandchildren of the old man made this pair of whiteheads who were in love fall back to the beautiful moment of the first sight. Longines has witnessed love that can be as elegant and profound as time, and will accompany the commitment to cherish a lifetime. This beautiful story originates from the ‘Finding China’s Oldest Longines Watch’ in 2009. It originates from Swiss Longines in 1832. It has been 145 years since it came to China in 1867. The ‘Finding China’s Oldest Longines Watch’ activity has triggered a warm response and participation of many watch fans and Longines watch owners in China. Each participant will share the Longines that he has cherished for many years and the stories he has witnessed and contains to the brand. One of the stories is the blueprint of the film ‘Hang Ruo Shi Ji’. Longines pays tribute to the brand’s 180th anniversary in this timeless form, intending to express the beauty of the brand’s tradition of pure watchmaking expertise and achievements, to interpret the imprints and influences of Longines in the Chinese lifestyle, to attract more people to watch Longines legend and masterpiece for 180 years. Longines
     Longines was founded in Soymia, Switzerland in 1832. In 2012, Longines’ long-established and exquisite craftsmanship has reached a brilliant 180 years. The unremitting pursuit of tradition, elegance and superior performance has achieved the brand’s pure watchmaking expertise. Longines has a wealth of experience and tradition of glory as the official timekeeper of the World Championships and a partner of the International Sports Federation. The brand has long supported the elegant equestrian sports, and has established a beautiful and close relationship with it.
     Longines is a well-known brand of the Swatch Group, a leading global watch manufacturer. Known for creating exquisite timepieces, this brand, which is marked by a flying wing hourglass, is now available in more than 130 countries around the world.