Shanghai, May 2017 – Panerai re-opened the Shanghai Hang Lung Plaza store, conceived and designed by the famous Spanish architect and designer Patricia Urquiola, reinterpreting the brand’s classic aesthetics and watchmaking techniques, At the same time, the design retains the brand characteristics. Her design respects the brand’s tradition without losing fashion trends, and cleverly links the past and the future.
The Hang Lung Plaza store is Panerai’s first LEED certified store in China (Leadership in Energy and Environmental Design). LEED is an internationally recognized green building symbol that ensures energy saving, low carbon, and health in people’s living and working environments.
Hang Lung Plaza, located in Puxi, is one of the famous high-end shopping malls in Shanghai. The Hang Lung Plaza store was originally opened in 2005. It now has a total area of 78 square meters. It is the first store in Shanghai designed by Patricia Urquiola. .
Patricia Urquiola has carefully selected unique and unique elements for the store, using Italian Calacatta textured marble ‘Calacatta Luccicoso’, bronze, solid wood and chic transparent glass. Bronze chandeliers and sales counters decorated with wood grain details emphasize the connection with Sea World and sailing.
A large wall clock on the wall of the store emphasizes the brand’s classic ‘sandwich’ dial structure. This dial structure was invented in the late 1930s and was designed to improve the clarity of the watch, even when it is extremely dark underwater The environment also ensures that the dial scale is clear and easy to read.
The exquisite and exquisite style of the store reveals fashion and elegance, and at the same time it feels like home, allowing customers and collectors to savor the ingenuity of Panerai watches in a luxurious atmosphere. At the same time, the store also has a relatively independent space for watch lovers to enjoy a more detailed and exclusive service experience.
After the re-opening of the Shanghai Hang Lung Plaza store designed by Patricia Urquiola, Panerai has a total of 68 stores worldwide, 9 of which are in China.