Shanghai, May 6, 2019 – Panerai, a premium sports watch brand from Italy, unveiled its K11 flagship store in Shanghai. Located on the bustling Huaihai Road in Shanghai, the new store opened this time is the brand’s largest specialty store in mainland China.
Compared with other Panerai stores, the appearance of the Shanghai K11 flagship store is more style and recognition. The eye-catching large-scale exterior wall has an area of about 300 square meters. The wavy aluminum plate creates a dynamic ocean wave. There is a giant wall-mounted clock with a diameter of about 5 meters. most. The background of the wall clock is black, and the hour, minute and Arabic numerals and hours are displayed in Panerai’s signature fluorescent green. Under the strong color contrast, even from a distance, the time of the clock face is still clear and easy to read, which fully demonstrates the brand characteristics of Panerai Seafood. The store’s design concept and selection of materials follows the Italian tradition of Panerai, showing the deep connection between the brand and the marine world.
The specialty store uses Italian Calacatta textured marble ‘Calacatta Luccicoso’, bronze, solid wood and chic wavy transparent glass to reinterpret the brand’s watchmaking process. The interior decoration of the specialty store intuitively interprets Panerai’s brand tradition and classic aesthetics. Inspired by Panerai’s iconic LUMINOR case, crown bridge and fluorescent green, it has ingeniously created a semi-open watchmaker’s room.
Through the huge glass mirror on the wall, watch enthusiasts can watch Panerai’s fine watchmaking technology up close. There are two VIP areas in the store, namely a lounge area and a separate VIP room, which fully creates a distinguished and private shopping environment for customers.
With the recent opening of new stores in Kuala Lumpur and Beijing, the total number of Panerai stores worldwide has now reached 85.