Exciting, two important leading forces in the sports industry work together. The Philippines Basketball Association (PBA) officials, players and media friends attended the event held at the Privé luxury club. Mr. RomainCans, Regional Sales Director of TAG Heuer, gave a welcome speech detailing the brand’s partnership with the Philippine Basketball Association.
At the party, the two parties formally signed a cooperation agreement, and Tag Heuer presented a specially made clock to Mr. RobertNon, President and CEO of the Philippine Basketball Association, and Mr. Chito Narvasa, Commissioner.
The arrival of the championship team SanMiguelBeermen made the event even more glorious. JuneMar Fajardo, who was injured in the semi-finals and missed the semi-finals, returned in time to help the team win the battle of Tian Wang Shan who won the championship. JuneMarFajardo embodies the value concept of Tag Heuer’s ‘Don’t be afraid to challenge yourself’, and was awarded a chronograph (CAY1110.BA0925).
With its “Fearless Challenge to Achieve Yourself” advertising campaign, TAG Heuer sets its own rules, chooses an independent strategy, and never compromises under pressure. The cooperation with the Philippine Basketball Association has further strengthened Tag Heuer’s determination to show the art of watchmaking and sports charm. The brand will inspire more people to push the limits in their field and achieve their own self. (Photo / text watch home Xu Chaoyang)