Tissot, a leader in haptic technology, has launched a new advertising video for its iconic T-Touch Expert series, called ‘You Touch It tells’, to showcase T- in a new way. Touch Expert’s haptic capabilities.
Tissot’s new global advertising video shows the haptic function of Tissot T-Touch Expert for any situation in a stylish perspective. This ad takes us to the vast outdoors by an adventurous gentleman and a watch he trusts, and one day he meets his ‘only’. Suspenseful moments, amazing scenery, all make people full of adrenaline, but also want more.
Tissot’s new commercials augmented reality
To fulfill this desire, Tissot has created a fully interactive application to complement the commercials, including scenes never seen before. At any time and anywhere, viewers only need to touch the screen to interact with the movie and find out more about the brand and collection. An additional feature allows users to experience the Tissot T-Touch Expert series as if it were right on your wrist, giving you access to all its features. The app is available for download from the AppStore and Google Play.
Filmed in the Swiss Alps, the furthest away from the hustle and bustle, and in the most exclusive clubs in Paris. The commercials are produced in 10-, 15-, 20- and 30-second versions, and will be shown on TV and worldwide theaters from the end of November.
In the new advertising film, Deepika Padukone, the ambassador and actress of the Tissot image of ‘true love’ found by the adventurous gentleman, said, ‘I am deeply honored to participate in the Tissot global TV promotional video that will be broadcast around the world. Creative ideas Against the backdrop of the Swiss Alps and Paris, the great features of Tissot T-Touch Expert are perfectly displayed. I believe this TV commercial will inspire viewers to show off their Tissot watch on their wrists. ‘
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